International Brand Naming And How Words Can Hurt You Posted By : Peter Bennett
We are told as kids that name calling can’t hurt you. This may be true in the playground but a bad name can kill your brand overseas.
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The Promise: Developing Your Company’s Brand Message Posted By : Carol Palmatier
With a strong brand message, your company has the opportunity to bond with consumers in a powerful and emotional way. What does your brand say?
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Marketing’s #1 Rule Posted By : Scott Campbell
Small business owners typically fall into the trap of the marketing technique of the week. What they come to learn over time is that marketing is an ongoing process and department by itself.
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Corporate Branding And Logo Design Posted By : T J Madigan
Many people say that the key to succeeding in business is through constant improvement and innovation, the ability to keep up with the ever-changing trends in the industry.
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The Art of Advertising and Branding Posted By : T J Madigan
Nowadays, it is quite fascinating how companies from different industries try to constantly outdo one another. If you are not observant enough, try checking out the all the creative advertising and branding strategies they use to their advantage just to gain at least a few significant steps ahead from their competitors.
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Educate Your Customer to Make the Sale Posted By : Jinger Jarrett
Teaching is another way that you can market your business as well as increase your profits. You can educate your customer, or even use teaching as a way to create another product for your business.
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What Is Brand Identity? Posted By : Scott White
A strong brand identity can position a company above its competition all by itself.
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Contest Management and Mailings Database Management: A Marketing Plan For Winners Posted By : Gordon Petten
Contests can be an exciting part of a marketing campaign. But contest management and the attendant need for mailings database management must be considered before selecting a contest as part of any marketing campaign.
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It’s All About Marketing Posted By : Jaci Rae
It’s all about marketing and perceived value. How do you add value to your product and market it to success?
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Quality Printing for Your Brochures Posted By : Gary Wells
Check the quality of your printed brochures to get your money’s worth
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